In this post you’ll learn what is visitor engagement, how is measured and why is it important.
There are many ways to get traffic to a website, but the thing is that they all fall into one of 2 groups: free or paid. There are also many ways of getting free traffic, but the kings of the sources are the search engines. The reason for that is simple: they are big and these days almost nobody lives without them. Just think of how often you do a Google search. In the old days the library was the place we all went to find answers for our questions. Now is Google or Bing.
Books are not needed as much as they used to be in the past.
For that reason, if you intend to get massive amounts of free traffic, you must be willing to make the search engines happy. All they want and need to keep running is good sources of content, and to find good content they created sophisticated criteria to evaluate a website’s and it’s contents’ quality. One of them is visitor engagement.
What is visitor engagement?
In simple words, visitor engagement is nothing but the way you treat your website’s visitors. Different people treat their website’s visitors in different ways, and if you really want to impress the search engines, a good place to start is to treat your visitors well. In order to do that, it’s important to know how is visitor engagement measured.
How is it measured?
The search engines keep their algorithms and measures secret. A part of it is public but not all. The reason for this is that it’s a good way to prevent people from abusing them or look for loopholes in order to rank high in the search results regardless of the quality of their content. The way visitor engagement might follow the pattern, but using common sense one can find that comments play an important role in the process. The more people comment your posts, and the more questions you answer, the greater the level of engagement. So, a good way to improve the level of engagement of your website is to encourage and answer as many questions as you can. The next question would be, why is it important to improve website engagement anyway?.
Why is it important?
Well, it’s important to improve website visitor engagement because the interaction it creates is a clue to the search engines that the post they are analyzing might actually be of good quality. Keep in mind that humans are way better at telling how informative a post is to their questions better than any computer algorithm up to date. In a way the search engines understand that, and they take advantage of it to make their search results more accurate to their visitors. If people are interacting with the content of the post than it might be useful for other visitors right?
Take care of your visitors 🙂
It is all about knowledge and experience;)
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