In this post you’ll learn a few answers for the question: what is the best way to use keywords?
Keywords are one of the things that can on its own make or break the degree of success of a piece of content, in terms of the amount of traffic it gets from the search engines. It’s true that the quality of the content as well as the degree to which its informative can have the same weight, but this is so in a different way. Quality on its own can make a piece of content popular through the social media, regardless of the keywords its targeting. Keywords on its own can make a piece of content successful by increasing the odds that that same piece of content ranks high on the search results.
What is the best way to use keywords?
Well, the one and possibly the most useful answer for that question is: naturally. Meaning that above all your target keyword should be naturally spread over the content. It should flow with it in a way that it fits with it, and not the other way around. It’s easy be tempted to simply throw around the target keywords in the hopes that Google will see our content as more relevant. This strategy can have its own shortcomings, and if overused it can result to something known as keyword stuffing. Keyword stuffing is in simple terms the overuse of the target keyword on the content in an unnatural way. Google has algorithms designed to spot such a trick, which means that using keywords on the wrong way can backfire on your attempts to ranking high.
So, the one thing is to add the keywords evenly and naturally. If you find yourself forcing the target keyword into a paragraph, that’s a sign that it shouldn’t’t be there. It might take some effort to learn to spread the target keyword naturally throughout the content, but its a skill that doesn’t take long to master.
This is probably the most important thing to learn to regard keywords on content. Below are a few of the most common advice about a places to place your target keywords to boost rankings:
- Place it on the page/post link.
- Try to place it on the first 100 words(so it can show in bold on the search results, which will also attract the attention of more people to your content).
- Try to place it at least 3 times throughout the content.
It is all about knowledge and experience;)
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