In this post you’ll learn the answers for the question: what is the best marketing strategy?
Marketing is an essential part of doing business. The way one promotes a product or service, can make the difference between an idea that stays on the shelves and an idea that is adopted by the mainstream. So, it’s no wonder that a very common question that might pop up to mind is: what is the best marketing strategy?
What is the best marketing strategy?
When one thinks about the best possible marketing strategy, it’s easy to think of something that will instantaneously make a product irresistible to the costumers and take down the competition once it arrives to the market. It’s true that there are strategies that deliver results, a big part of them being based on the exploitation of the most recent understanding of the human behavior and psychology, but they are not completely reliable. This is specially true when the public becomes aware of them, or other marketers start employing the same strategies. There is one idea, however that I learned from the book “The purple cow” by Seth Godin, that can possibly be the closest one can get to the best marketing strategy ever.
If you haven’t read the purple cow, the main idea of the book is that instead of spending lots of money on activities such as advertising, one should divert that money to the development of better products. The product is not only better but also game changing. In other words, the product should be amazing enough that it advertises itself.
The strategy is not about putting together the most known and effective marketing practices themselves, but more about resource allocation. The author also advises the marketing department to be working in synchrony with the product development, instead of the opposite, and the result should be a product/service that happens to be more than 2x, 3x or 5x better than the competition.
When more money is invested in research and development, the result is better products, that aim directly at the tastes, needs and desires of the target costumer. In the end of the day we end with a more satisfied costumer.
It is all about knowledge and experience 😉
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