In this post you’ll learn the answer for the questions: what is a marketing sales funnel? and why should I invest some time in developing mine?
Marketing like everything in life has structure. The way our plans and pretty much anything else works depends heavily on the structure underlining it. Picture a car, or an assembly line for example. Every piece or machine is placed in the way it is for a reason: because it makes whatever the goal is work. In a car the wheels have to be placed underneath the body and in an assembly line the raw materials must always come before any attempt to assemble anything. Marketing does not break the rule and the structure that makes the process of persuasion and purchase work smoothly is the sales funnel.
So, what is a marketing sales funnel?
In a few words, a sales funnel is a buying process with more than one stage that takes a prospect and through the application of marketing techniques during each stage, converts the prospect into a buyer. Notice that not always the goal is to get a sale but sometimes to get the prospect’s email address or any other piece of contact information. For these cases the “end” of the sales funnel would be at the moment the prospect gives his/her contact information. The sales funnel is the structure underneath the entire sales process. Sales funnels can increase the chances of conversion if they are well-thought-out.
Why should I invest some time on developing mine?
The reason why any business owner should spend some time perfecting his sales funnel is that even though its not seen, the sales funnel is a big part of the conversion strategy of that specific business. The sales always exists and if no time is invested in perfecting it, the business will still have a funnel but an ineffective one. One example of a simple sales funnel is the one that attracts the prospect and immediately attempts to make a sale by promoting the product. The user lands on the landing page and is immediately presented with an offer. A more complex and commonly used one these days is the one in which the end goal is not to make a sale, but to get the prospect’s contact. With a piece of contact information as simple as an email address, the marketer gains the power to set up an email marketing campaign whenever he needs to, since the email will still be there at his disposal to use. Assuming you use the first, even if 100% of the traffic converts into sales, these will only be one time sales. There are many more sales funnel models and the best thing to is to try some out to see which fits your business the best.
It is all about knowledge and experience 😉
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