The scientific method is a very powerful tool used by scientists around the world in the attempt to better understand the universe around us. Humans have been making questions about it for a very long time. For each question, some people come up with their own explanations of what might be at play in the…Read more
What Is The Product Development Phase About?
In this post you’ll learn the answers for the questions: what is the product development phase about? and where does it stand on the lean startup methodology? A startup is somewhere between the realization of a dream and just the mere dreaming about the dream. It is in a way the materialization of the…Read more
The Lean Startup Book Review
The lean startup methodology as mentioned on the post What is a lean startup? is good for the ones who would like to start a new business but don’t have millions of dollars laying at the bank. Know that some products will be expensive to launch even if stripped out of any unnecessary features. If…Read more
What Is A Lean Startup?
In this post you’ll learn the answers for the questions: what is a lean startup? and what are a few advantages of it? The world we live in has evolved in such a way that something that used to be a scary beast of 8 heads for many,like starting a business, became something that…Read more
What Is A Consumer Segment?
In this post you’ll learn the answer for the question: what is a consumer segment? A business like pretty much anything else in life has that one thing that without it, it wouldn’t exist. For any person alive today, the one thing are its parents. For comedy, the one thing is comedy lovers/the audience…Read more
What Is True Productivity?
Productivity is a very important part of our day to day lives. If you’re an employee, a productive year can mean the difference between getting a raise/promotion or not. For the business owners on the other hand, a productive year, or better yet, a productive culture can make the difference between the success or failure…Read more
Advantages Of Niche Marketing
The understanding of the target costumer is a very important part of product development. It’s easy to get caught up on trying to develop a product that appeals to everybody. There are at least two problems with that: (1) Any product that focuses on each of the costumers segments you’re targeting uniquely will probably be…Read more
Define Minimum Viable Product
In this post you’ll learn the answers for the questions: What is a minimum viable product? and why does it matter? Product development is what all businesses are about. This is even true if the product is a service, since a service can also be seen as a product on the portfolio of the…Read more
Marketing To Early Adopters
In this post you’ll learn a few ways to find early adopters and the answer for the question: why do they matter? On the post Innovation adoption curve, we said that an innovative idea/product should before anything else, be exposed to early adopters. People who happen to be raging fans of the niche/class of…Read more
Innovation Adoption Curve
In this post you’ll learn the answers for the questions: What is the innovation adoption curve? and why does it matter? The ability to innovate is one of the greatest advantages a business can have in a competitive market. This ability is so crucial that in any market, regardless of the number of…Read more