In this post you’ll learn the answer for the questions: what is the availability bias definition? and how is it used in marketing? For the ones who have read the previous 3 posts, you have probably noticed that cognitive biases are a territory yet to be fully explored. Each bias alone if explored has…
Read moreWhat Is The Social Proof Principle?
In this post you’ll learn the answer for the questions: what is the social proof principle? and how is it applied in marketing? Each person is a unique being on its own way. Some show it by the way they present themselves as outcasts in their own social circles, while others stand out by the…
Read moreWhat Is The Liking Bias?
In this post you’ll learn the answer for the questions: what is the liking bias? and how is it applied in marketing? Cognitive biases offer an array of possibilities for marketers to attract and persuade new costumers. Unlike many other persuasion techniques, the use of cognitive bias takes advantage of inherent flaws on the…
Read moreWhat Is A Cognitive Bias?
In this post you’ll learn the answers for the questions: what is a cognitive bias? and why they matter in marketing? The world of marketing has a set of techniques to bring the attention of prospects to a product. That attention is then led to other set of techniques to embellish the idea of owning…
Read moreWhat Is A Prospect?
In this post you’ll learn the answer for the questions: what is a prospect?, what is the difference between a prospect and a costumer? and why does it matter? In marketing and business in general, there exists a set of terms frequently mentioned, and although they might seem to be intuitive to understand, in our…
Read moreReciprocity In Advertising
In this post you’ll learn a few examples of reciprocity in advertising. The field of advertising/marketing has a big array of techniques to persuade a prospect to make the sale. This is true even for the cases in which the sale is not the main goal but the something as simple as the prospect’s…
Read moreWhat Is The Google Penguin Update?
In this post you’ll learn the answer for the question: what is the google penguin update? On the fight to make sure that the content in the search results remains relevant to the visitors, google has released a couple updates to its algorithms. The biggest reason for that is that from time to time,…
Read moreWhat Is The Panda Update?
In this post you’ll get the answer for the question: what is the panda update? Google has been around as one of the most used search engines for a while now. A good example of its influence over the masses is just the fact that its name is now often used as a replacement for…
Read moreWhat Are The Google Algorithms?
In this post you’ll learn the answers for the questions: what are the google algorithms? and why do they matter? Google is probably one of the biggest search engines ever. As a result, it earned the right to be seen as one of the best sources of traffic to the present day. This is true…
Read moreWhat Is Indexing A Website?
In this post you’ll learn the answers for the questions: what is indexing a website? and how to check it? In the search engine optimization world, there are a few concepts that are very important to both professionals and newbies. A good grip on those concepts/ideas can take you a long way, and for that…
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